EFuturesCFO · Telecommunications Suite
Subscriber Churn & Retention Analyzer
Model voluntary and involuntary churn, retention program ROI, save desk effectiveness, and the lifetime revenue impact of churn reduction.
Executive Summary
Churn Composition
Retention Levers
Quarterly Churn & Revenue Projection
Methodology
Monthly churners = Subscribers × Monthly Churn Rate. Annual churn = monthly × 12. Voluntary/involuntary split by voluntary %. LTV = ARPU × Avg Life. Save desk ROI = (Save Revenue − Save Cost) ÷ Save Cost. Quarterly projection models improving churn (0.5pp per quarter). Benchmarks: postpaid 1.5–2.0% monthly churn.