SaaS Executive KPI Dashboard
Single-page view of SaaS company health across growth, retention, profitability, efficiency, and cash. 20 KPIs scored against targets with a composite health score and executive alerts.
Monthly ARR vs. Target
Balanced Scorecard Radar
Executive Alerts
KPIs below 70% of target β ordered by urgency
Methodology & Assumptions
Each KPI is scored 0β100 based on actual vs. target. Category scores average their constituent KPIs. Overall health averages all category scores. Rule of 40 = Growth + Operating Margin. Magic Number = Net New ARR Γ· S&M Spend.
Targets are based on SaaS industry benchmarks from KBCM, Bessemer, and OpenView surveys. Alerts trigger when any KPI falls below 70% of its target. Monthly revenue projections compound the ARR growth rate evenly.