Net Revenue Retention Deep-Dive
Decompose NRR into expansion, churn, and contraction by segment. Visualize the compounding impact of NRR over 5 years and identify the highest-leverage improvements.
NRR Compounding Over 5 Years
Existing ARR trajectory with NRR vs. GRR-only (no expansion)
ARR Bridge Waterfall
How ARR moves from starting to ending position
NRR by Segment
How retention and expansion vary across customer segments
Executive Recommendations
NRR improvement strategy
Methodology
NRR = 100% β Gross Churn β Contraction + Expansion. GRR = 100% β Gross Churn β Contraction. 5-year compounding: ARR Γ (NRR/100)^years. Segment NRRs calculated independently. Waterfall shows annual dollar movements.