EFuturesCFO · SaaS Executive Suite
CAC Payback Analyzer
Measure how long it takes to recover customer acquisition costs across channels and segments. Model the cash flow impact of faster payback on runway and growth capacity.
Executive Summary
Cohort Payback Curve
Payback by Channel
CAC, payback, and LTV:CAC across acquisition channels — sorted by payback speed
| Channel | CAC | Payback | LTV | LTV:CAC | Logos | Verdict |
|---|
CAC Trend
Quarterly CAC and payback trajectory
Payback Economics
Executive Recommendations
Actions to accelerate CAC recovery
Methodology
CAC = S&M Spend ÷ New Logos. Fully Loaded = CAC + Onboarding. Payback = Fully Loaded CAC ÷ (ACV × GM ÷ 12). LTV = ACV × GM × (1 ÷ Churn). Cohort curve applies monthly churn with expansion overlay. Channel splits use estimated contribution ratios.