EFuturesCFO · SaaS Executive Suite
SaaS Sales Efficiency Calculator
Measure the efficiency of your go-to-market engine — magic number, quota attainment, channel efficiency, and CAC breakdown to determine where to invest your next dollar.
Executive Summary
Quarterly GTM Performance
Spend, ARR production, and magic number by quarter
Channel Efficiency
ROI per channel — ARR generated per $1 invested
Sales Productivity
Headcount Investment Scenarios
Projected impact of adding sales capacity
Executive Recommendations
GTM investment guidance
Methodology & Assumptions
Magic Number = Net New ARR ÷ Total S&M Spend. CAC = Total S&M ÷ New Logos. Quota Attainment = Revenue/AE ÷ Quota. Burn Multiple = S&M Spend ÷ Net New ARR. Pipeline Coverage = Pipeline Value ÷ Target ARR. Channel contributions are estimated based on typical SaaS benchmarks.