Customer Churn & Retention Analyzer
Decompose churn by segment, reason, and type. Quantify the revenue impact and model the ROI of retention investments to build a defensible customer base.
Churn by Customer Segment
Logo and revenue churn across SMB, Mid-Market, and Enterprise
12-Month Retention Trajectory
How the customer base and ARR evolve over time at current churn rates
Churn Root Causes
Revenue lost by reason (estimated distribution)
Churn Reduction ROI
Impact of reducing revenue churn by 1–8 points
| Reduction | ARR Saved | New NRR | ROI |
|---|
Executive Recommendations
Actions to reduce churn and strengthen retention
Methodology & Assumptions
NRR = 100% − Revenue Churn + Expansion. GRR = 100% − Revenue Churn. Customer Lifetime = 1 ÷ Logo Churn Rate. LTV = ACV × Lifetime × Gross Margin (assumed 75%).
Churn reason distribution is based on SaaS industry benchmarks (SaaS Capital, Gainsight). Segment churn rates are user-defined. Voluntary/involuntary split helps prioritize product vs. payment recovery investments.