ARR Growth & Revenue Optimizer
Identify the single operational lever with the greatest impact on ARR growth. Model new business, churn, expansion, and contraction to build a path to your revenue target.
ARR Bridge β Starting to Ending
Net movement from new business, expansion, churn, and contraction
Monthly ARR Trajectory
Cumulative ARR build with monthly net additions
Sensitivity Analysis
Ranked by ARR impact
SaaS Metrics
Executive Recommendations
Prioritized actions to accelerate ARR growth
Methodology & Assumptions
Net New ARR = New Business + Expansion β Gross Churn β Contraction. NRR = 100% β Gross Churn β Contraction + Expansion. Rule of 40 = ARR Growth Rate + Operating Margin.
Magic Number = Net New ARR Γ· Prior Period S&M Spend. LTV = (ACV Γ Gross Margin) Γ· Churn Rate. CAC = Monthly S&M Γ· New Logos. Monthly model applies rates uniformly; real seasonality may vary.