Store Location & Expansion ROI
Model new store economics β site selection, ramp-up curve, cannibalization, and the payback period for new location investments.
Site Economics Snapshot
Cannibalization, net revenue, and productivity
Strategic Levers
Ranked by estimated value impact
Quarterly Ramp Projection
Revenue and profit over 8 quarters during ramp-up
Executive Recommendations
Site selection and expansion priorities
Methodology
Total Investment = New Store Investment + Build-Out + Inventory. Annual Rent = Monthly Rent Γ 12. Y1/Y2/Steady-State Profit = Sales Γ Margin β Annual Rent. Payback Years = Total Investment Γ· Steady-State Profit. 5-Year ROI = (Y1 + Y2 + 3ΓSS Profit β Investment) Γ· Investment. Cannibalization Cost = Steady-State Sales Γ Cannibalization %. Revenue/SqFt assumes a 2,500 sq ft prototype. Quarterly ramp interpolates from Year-1 toward steady-state over Ramp Months.