Omnichannel Performance Analyzer
Compare in-store, online, BOPIS, and marketplace economics side-by-side. Model channel migration, return rates, fulfillment costs, and next-year projections.
Channel Economics Comparison
Side-by-side channel P&L
Monthly Channel Revenue
Strategic Levers
Ranked by annual profit impact
Executive Recommendations
Methodology
Net Margin = Gross Margin β (Return Cost + Fulfillment) Γ· Revenue. Return Cost = Orders Γ Return Rate Γ AOV Γ 30% (restocking/shipping). BOPIS combines online traffic costs with lower fulfillment. Marketplace margin is net of platform fees. Growth projections are straight-line.