Customer LTV & Loyalty Dashboard
Calculate customer lifetime value by segment, measure loyalty program ROI, and model the impact of retention, frequency, and basket size improvements.
Customer Segments
LTV and behavior by tier
Growth Levers
Ranked by annual profit impact
Cohort Retention Curve
Executive Recommendations
Methodology
LTV = Ξ£(Annual Profit Γ Retention^y Γ· (1+Discount)^y) over lifespan. Loyalty ROI = (Incremental Margin β Cost) Γ· Cost. Segments follow retail RFM distribution. Cohort shows decay of new-customer class through retention funnel.