EFuturesCFO Β· Retail Suite

Customer LTV & Loyalty Dashboard

Calculate customer lifetime value by segment, measure loyalty program ROI, and model the impact of retention, frequency, and basket size improvements.

Executive Summary

Customer Segments

LTV and behavior by tier

Growth Levers

Ranked by annual profit impact

Cohort Retention Curve

Executive Recommendations

Methodology

LTV = Ξ£(Annual Profit Γ— Retention^y Γ· (1+Discount)^y) over lifespan. Loyalty ROI = (Incremental Margin βˆ’ Cost) Γ· Cost. Segments follow retail RFM distribution. Cohort shows decay of new-customer class through retention funnel.

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