Capital Campaign & Major Gift Planner
Model campaign goal attainment with gift pyramid, prospect pipeline, close rates, and pledge fulfillment. Track progress from quiet phase through public launch.
Gift Pyramid
Expected gifts by tier toward campaign goal
Campaign Trajectory
Quarterly pledges and cumulative progress
Campaign Levers
Ranked by goal impact
Methodology
Gift Pyramid: Top 10-15 gifts = 60%+ of goal. Rule of thumb: 3:1 prospect-to-gift ratio for major gifts. Campaign cost benchmark: 5-10% of goal. Pledge fulfillment typically 88-95%. Lead gift = 10-25% of campaign goal. Quiet phase raises 50-70% before public launch.