EFuturesCFO · Non-Profit Suite
Donor Retention & Lifetime Value
Understand the true cost of donor attrition and the lifetime value of each donor segment. Model retention improvements, upgrade pathways, and monthly giving impact.
Executive Summary
Donor Segments
New Donor Cohort (8-Year)
Improvement Levers
Methodology
LTV = Avg Gift ÷ (1 − Retention Rate). Attrition Cost = Lapsed Donors × Avg Gift. Industry benchmarks (AFP): 1st-year retention ~23%, multi-year ~60%. Monthly donors retain 85-90%. Major donors retain 70-80%. Cohort model tracks new donor class through 8 years with upgrade rates applied.