Distribution Channel Profitability
Compare channel economics — captive agents, independent agents, direct, and digital — across commission cost, loss ratio, retention, and profitability.
Channel Economics
Channel Comparison
Optimization Levers
Methodology
Channel Profit = GWP × (1 − Combined Ratio). Combined = Loss Ratio + Commission + 10% (ops). Captive agents: higher commission, better retention, lower LR. IA/Brokers: highest commission, strong commercial. Direct: lowest cost, lower retention. Digital: lowest cost, highest growth potential. Industry trend: digital growing 15-20% annually.