EFuturesCFO · Hospitality Suite
Guest Loyalty & Lifetime Value Analyzer
Model repeat guest value, loyalty program economics, acquisition vs retention cost, and program performance.
Executive Summary
Guest Mix
Loyalty Enhancement Levers
Quarterly Repeat Guests & Loyalty Revenue
Methodology
Rev/Stay = ADR × LOS + (Ancillary + F&B) × LOS. Repeat guests = Total × Repeat%. LTV = discounted profit stream over guest lifespan with loyalty premium and churn decay. NPS = Promoter% − Detractor%. LTV:CAC = LTV ÷ New Guest Acquisition Cost. Points cost computed internally for loyalty economics.