EFuturesCFO · Hospitality Suite
Guest Acquisition & Channel Cost Analyzer
Compare booking channel economics by net ADR, commission cost, and contribution to total revenue.
Executive Summary
Channel Economics
Distribution Levers
Quarterly Direct Mix & Commissions
Methodology
Channel gross = Nights × ADR × ADR multiplier. Commission = Gross × Cost%. Net ADR = Net Revenue ÷ Nights. Total acquisition cost = Commissions + Marketing spend. Direct mix = Direct Web + Brand.com.