EFuturesCFO · Franchisor Suite
Brand Fund & Marketing ROI Analyzer
Evaluate advertising fund performance — contribution rates, spend allocation, same-store sales lift, and return on marketing investment across channels.
Executive Summary
Fund Allocation
Marketing ROI Levers
Quarterly Fund Performance
Methodology
System-Wide Revenue = Total Units × Avg Unit Revenue. Fund Contributions = System Revenue × (Ad Fund + Supplemental) rates. Net Fund Size = Contributions − Overhead. Channel spend = Fund Size × allocation %. Incremental Revenue = Fund Size × Marketing ROAS. LTV = Avg Ticket × Visit Frequency × 12 × 3 years. LTV:CAC = LTV ÷ Customer Acquisition Cost.