EFuturesCFO · Ecommerce Suite
Customer Acquisition & ROAS Analyzer
Compare ROAS, CAC, and profitability across all marketing channels. Identify which channels to scale, optimize, or cut to maximize profitable customer acquisition.
Executive Summary
Channel ROAS vs. Breakeven
Return on ad spend by channel — green above breakeven, red below
Channel Performance Matrix
Spend, revenue, ROAS, CPA, and profit by channel — sorted by ROAS
| Channel | Spend | Revenue | ROAS | CPA | Profit | % Spend | Verdict |
|---|
Monthly Performance & Seasonality
Spend, revenue, and profit across seasonal ecommerce months
Executive Recommendations
Actions to improve acquisition efficiency and ROAS
Methodology
Blended ROAS = Total Revenue ÷ Total Ad Spend. Blended CAC = Total Spend ÷ New Customers. Breakeven ROAS = 100 ÷ Gross Margin %. Channel ROAS = Channel Revenue ÷ Channel Spend. Profit = (Revenue × GM) − Spend. Monthly seasonality applies ecommerce index weights to annual totals.