EFuturesCFO · Ecommerce Suite
Unit Economics & Profitability Optimizer
Decompose profit per order across COGS, shipping, returns, discounts, packaging, payment fees, and marketing. Identify the single lever with the greatest EBITDA impact.
Executive Summary
Order Economics Waterfall
Revenue to EBITDA — where every dollar goes
Cost Breakdown
All costs ranked by annual impact
Sensitivity Analysis
Ranked by annual EBITDA impact
Monthly Revenue & Profitability
Seasonal pattern with contribution profit and EBITDA
Executive Recommendations
Prioritized actions to improve unit economics
Methodology
Contribution Profit = Effective Revenue − COGS − Shipping − Returns − Packaging − Payment Fees − Warehouse. EBITDA = Contribution Profit − Marketing. Returns cost includes processing, reshipping, and 15% inventory damage. Seasonal pattern uses industry benchmarks with November peak (Black Friday/Cyber Monday).