EFuturesCFO · AI Companies Suite
Customer Acquisition & PLG Funnel
Analyze freemium-to-paid conversion, enterprise sales cycle, CAC by channel, and product-led growth efficiency metrics.
Executive Summary
Quarterly Revenue Mix
Acquisition Levers
Methodology
Paid users = Free × Free→Paid conversion. Enterprise accounts = Paid × Paid→Ent conversion. Paid LTV = ARPU ÷ monthly churn. Ent LTV = ACV ÷ annual churn. Blended LTV:CAC weights PLG vs sales-led mix. Channel lead mix (content/paid/partner/outbound) allocates marketing CAC. Sales capacity = team × OTE productivity. Target LTV:CAC ≥3× for efficient growth.