EFuturesCFO Β· AI Companies Suite
Customer Acquisition & PLG Funnel
Analyze freemium-to-paid conversion, enterprise sales cycle, CAC by channel, and product-led growth efficiency metrics.
Executive Summary
Quarterly Revenue Mix
Acquisition Levers
Methodology
Paid users = Free Γ FreeβPaid conversion. Enterprise accounts = Paid Γ PaidβEnt conversion. Paid LTV = ARPU Γ· monthly churn. Ent LTV = ACV Γ· annual churn. Blended LTV:CAC weights PLG vs sales-led mix. Channel lead mix (content/paid/partner/outbound) allocates marketing CAC. Sales capacity = team Γ OTE productivity. Target LTV:CAC β₯3Γ for efficient growth.